This design was based around the heart and soul of the original store in Brooklyn New York. Here we are going all the way back to the basics, the original store was marketing to the urban skater population. This design, we call "skater paradise" because it brings in some elements that skaters have expressed positive opinions too in the past about certain stores, for example, the skate rank on the 5th floor. This design will also include urban graffiti art as popularized by this culture. The environment is to be modeled after an urban skate park one would find in the inner cities which is where this target audience is found.